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P.E.S.T analysis of social media marketing

Paper Type: Free Essay Subject: Business
Wordcount: 1661 words Published: 1st Jan 2015

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In order to analysis the macro environmental challenges that could influence social media marketing, the research conducted by keynote will be applied.

Amongst the economic factors influencing social media marketing is the digitial economy act developed in 2010. This was designed as an attempt to control illegal sharing of files. Since, social networking sties easily enable users to share and broadcast content, many users have made attempts of claiming copyright.


Last year, an amendment, covering every means of online marketing communications, was made in extension to the regulatory framework which already covers online advertisements. The intention behind this is to ensure

Economic factors

A number of factors have had an impact on the increased investment in social media in terms of marketing. One major factor consists of the economic crisis having decreased budget for traditional marketing channels. Another factor is comprised of increasing growth and popularity of social networking. This has led marketers to engage with their audience through social media. A further challenge is imposed by the excessive investment in social networking companies as dependence on advertising may be influenced by the current economic crisis.

Social factors

The social media being highly dependent on the existing trends in consumer’s preferences, there is a great risk of those users switching their preferences. An example of such is the change from MySpace to Facebook.

Technological factors

As social networking has become an integrated part of online experience in terms of search as well as integrated digital marketing with regards to advertising, users may seek solutions and assistance

Task2. Media reporting -the influence of social media marketing

The included reports shed light on the rapid growth and trends in social media marketing, and propose unprecedented ways whereby organizations can exploit the existing trends of social media and mark their presence.

Marketers Mine Facebook, Twiiter Posts to Duck Brand Snafus

The author suggest that rather than aiming to generate impressions amongst audience members, an organization should exert positive and convincing influence on social web’s citizens. Subsequently, these users will spread the message to other people. This is also recognized as word of mouth marketing (Flinn, 2010). Conversely, the author further argues that poor management of online marketing can backfire and generate negative consequence which will spread online. Thus, it can be argued that importance of word of mouth and viral marketing are likely to increase which is why investment in these tools are necessarily. In particular, Word of Mouth management is needed in order to avoid negative referrals that could damage a given companies reputation or image. Additionally, it is suggested that an online presence can help companies avoid product disasters. Also, it is argued that Facebook, Twitter and blogs are adequate tools that can enable companies to get an insight in the consumers’ thinking process.

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Social media are changing the rules for business

This report suggests the increasing usage of social media marketing can assist companies to build their brand, expand their target reach and relationship to their customers. This report further argues that organizations’ reputations are being constantly formed and a company may risk losing their customer based on social network sites. Hence, it could be argued that Social Media Marketing should be integrated in the overall communication plan. Additionally, it is suggest that companies who do not adopt social media marketing and rely on traditional means of marketing may risk losing or damaging their image. Therefore, it is suggested that they might as well take part and make themselves visible. Furthermore, the report suggest that online media enables companies to involve their customers in creating new products or services through their feedback.

Task 2. Personal SWOT analysis

Task 4. Remaning flexible

Dear Peter,

Please find enclosed a proposal of my request for telecommute. As you may notice, this issue is of crucial importance for me. I hope you will welcome my ideas of establishing a balance between what could prove beneficiary for the department as well as enabling me to deal with my personal issues. I would request for a 60-day trial period, with the possibility of mid-way evaluation after the first month and at the end of the period to assess the functionality.

If you have any further questions, please do not hesitate to ask me. Thank for taking my request into consideration.

Work from Home Proposal

I have been employed at FDM for 2 years and I am very devoted to the quality of my work. Lately, I have been finding it extremely difficult to cope with some family issues, which have been intensified as a result of my full-time work. In addition, my commute time of 90 minutes from Holbaek makes it difficult for me to address the needs of my family issues. Therefore, I would like to request for two days, where I can work from home. Having reviewed the other team’s attendance in the department, Fridays and Mondays, would be appropriate.

I believe that my productivity will increase, as I no longer have to commute, which will improve my performance. This will also mean that you do not need to pay for commuting expenses. In addition, this will contribute to my job satisfaction as I will find a balance between my job and family. I will have my laptop and phone nearby so I can be easily reached.

I would like to discuss my proposal in further detail and address any potential concerns that you may have. I understand that due to your responsibility of the organization, you must determine whether or not this is appropriate in terms of achieving the goals for the office. As most of my responsibilities require working with online activities my telecommuting is less likely to make the quality of work suffer.

The following represent potential impact of my telecommuting on the department and may entail the following:

Issue: The department’s development and implementation of communication strategy may require additional

Solution: I will keep John updated with my suggestions and ask him to send me the brief of strategies that have been discussed in the department

Issue: Management of social media communities

Solution: This would require online presence, which is less likely to be an issue

Issue: Producing reports on online activities; feedback, key issues, insights and trends

Solution: I would like to ask Helen if she is willing to assist me with this while I do her parts of the online activities.

Issue: Identify online threats and opportunities surrounding the brand

Solution: I spent 20% of my time on assessing the threats and opportunities. If you decide that Helen would be an appropriate person to handle the feedbacks, I believe she would be capable of handling this in addition to her duties.

Task. 5 Making a positive impression on potential employers

Online Marketing Assistant

Marketing Communications Assistant

International Online Marketing & Social Media Guru

I am currently eligibile for the above listed positions, which can be attributed to the fact that I do not have adequate work experience within social media marketing, which is why I would be eligible for positions such as online and offline marketing assistant, Marketing Communications Assistant or International Online Marketing& Social Media Guru.

Social media manager-future goal

In order to be qualified for the this position, an experience of 3-4 years is essential. I believe that the most adequate way of gaining the experience is through an apprenticeship which can give me an insight into how social media manager deals with various tasks and how they enable small business gain a competitive advantage by building their unique image through social media.

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While gaining the experience I aim to develop my skills in terms of developing and enhancing my network, management, . Help people promote themselves through varius social media plat forms such as: Twitter, Facebook, Linkedin. Gain competencies that can help me assist plans for small business and how they rather than investing in traditional means of promoting. In demand job due to the current credit crunch and the increasing popularity of social media. What I can contribute with is my experience and knowledge

This can also be identified as marketing strategy that

I blieve that building your career is a matter of timing and right now is the perfect timing for building a career within social media.

I believe I can achieve this position not only on the basis of my degree in Marketing but also my bachelor’s degree in Internatinal communications.

Moodboard description

The moodboard represents how I perceive myself and my future goals.

Firstly, I have used an eagle as to me it represents independency, determination and leadership. The clock resents my punctuality and the importance of timing. Flexibility is one of the key words which describe my personality.

The fly on the bike: I believe almost any goal is achievable if one possess will power and determination.

Teamwork: The golden guy represents teamwork and

The woman running towards the arrows, represents my willingness of going against the odds.

The house in the middle of the sea: represents doing what may appear impossible.

The gold picture symbolizes my will to achieve the results by motivating others and being a teamplayers.


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