Marketing Essays

Company analysis of IKEA

Example essay. Published: 1st Jan 2015

“The IKEA vision is to create a better everyday life for the many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low th ...

Company Analysis of Old Chang Kee

Example essay. Published: 1st Jan 2015

Old Chang kee which is based in Singapore engaged in the manufacturing and distribution of food products in Singapore, Malaysia and Republic of China. It is famous for its Curry Puff and later diverse ...

Company analysis of Starbucks Coffee Malaysia

Example essay. Published: 1st Jan 2015

The company chosen for the case analysis and evaluation is Starbucks Coffee Malaysia Company. The company is chosen for the reason of its well establishment in food and beverages industry and business ...

Company Analysis Of Tony And Guy Hairdressing Salon

Example essay. Published: 1st Jan 2015

Tony and Guy hairdressing salon is a multinational corporation, which deals with hair care business. The company has not only competent management team but also qualified, dedicated and committed. The ...

Company Analysis Of Unilever

Example essay. Published: 27th Apr 2017

Unilever is an Anglo Dutch multinational corporation that owns many of the worlds consumer product brands in foods beverages cleaning agents and personal care products. Unilever was created in 1930 b ...

Company analysis on giant hypermarket malaysia

Example essay. Published: 1st Jan 2015

This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia ...

Company and market analysis for Giorgio Armani

Example essay. Published: 1st Jan 2015

Giorgio Armani, 74, is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani, one of the world’s leading fashion and lifestyle design houses, with ...

Company and market analysis for Uncle Toby’s Company

Example essay. Published: 3rd May 2017

The Uncle Toby’s Company has a long and vibrant history, having gone through several name, location and ownership changes to get it to where it is today. The Uncle Toby’s Muesli Bars is th ...

Company and market analysis of hindustan motors limited

Example essay. Published: 1st Jan 2015

Hindustan Motors Limited is ancestor to all automobile manufacturing companies of India. It was established in 1942 before India’s independence. It was a flagship company of C.K. Birla group. In ...

Company and market analysis of hyatt regency hotels

Example essay. Published: 1st Jan 2015

The Hyatt Regency is delegate of the five star brand .Hyatt Regency encompass the full selection of hotel types, with person properties offering a full range of skilled services and dining options cu ...

Company and market analysis of lindt

Example essay. Published: 1st Jan 2015

In the past 15 years, Paris exposition of chocolate, chocolate is high-grade to global display window. This chocolate panel powerful: chocolate exposition of the famous director, master Pierre Herme J ...

Company and market analysis of Nokia

Example essay. Published: 15th May 2017

Nokia Corporation has been known well as the world’s No.1 manufacturer of mobile phones. The head-quarter of Nokia Corporation is located in Finland and it is quite active in electronic industry ...

Company and market analysis of polo ralph laurent

Example essay. Published: 1st Jan 2015

Singapore is the home of the global luxury lifestyle brand’s first luxury boutique in Southeast Asia as well as shopping paradise with many shopping areas to explore and satisfy every style and ...

Company and market analysis: Dell

Example essay. Published: 16th May 2017

In this assignment we would analyse the DELL Inc, that how marketing plan supports strategic objectives by explaining its strategy that impacts on its marketing plan, identify components of marketing ...

Company and market overview of Tesco

Example essay. Published: 13th Apr 2017

Tesco is a global grocery and general merchandising retailer, operating more than 4,000 stores worldwide today. In UK alone, Tesco has such a huge business with over 2,200 stores with various formats ...

Company background and history of Toyota

Example essay. Published: 1st Jan 2015

The assignment briefly describes about the background and the lines of business of the company. This is Toyota. Further Toyota motors strategically factors were described to its extent. The mission st ...

Company background and market analysis of Emirates airlines

Example essay. Published: 1st Jan 2015

Through all the researches which have been made, it is found that Emirates is one of the high class carriers among all airlines in the world. To further understand this fact, Emirates has been evaluat ...

Company Background And Market Analysis Of Mcdonalds

Example essay. Published: 1st Jan 2015

McDonald’s is the leading global foodservice retailer and the world’s largest chain of hamburgers fast food restaurant. It is founded in year 1955 by Ray Kroc. McDonald’s serves more ...

Company background and overview of Coca Cola

Example essay. Published: 1st Jan 2015

Coca-Cola is one of the world famous and largest brands in beverages industry. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has sin ...

Company objectives overview of pak electron limited

Example essay. Published: 1st Jan 2015

Pak Electron Limited (PEL) is one of the best manufacturer company of electrical goods in Pakistan. It was established in the year of 1956 in technical collaboration with M/s AEG of Germany. In 1978 c ...

Company On Cadbury

Example essay. Published: 1st Jan 2015

As a result of our report, we have come to discover that there are various forces that affect the environment that is Cadbury and Freddo Frog, including political, economical, socio-cultural, ...

Company Operates Four Harmonizing Strategic Business Groups Marketing Essay

Example essay. Published: 1st Jan 2015

From easy first phase as an instant noodle manufacturer, Indofood has been gradually malformed to turn out to be a Total Food Solutions band with operations in all stages of food industrialized beginn ...

Company Overview And History Of American Eagle Outfitters Marketing Essay

Example essay. Published: 1st Jan 2015

American Eagle Outfitters (AEO) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, versatile clothing for 16- to 34-year-olds, providing high-quality merchandis ...

Company overview and market analysis for Audi

Example essay. Published: 1st Jan 2015

Audi, this Germany brand was found by August Horch in 1899. Since this motor company established, Audi has been designing and manufacturing Audi cars in innovation and future conception. Today, Audi h ...

Company overview and market analysis for pepsico

Example essay. Published: 1st Jan 2015

PepsiCo Inc. is the world’s second largest soft drink brand and the world’s largest potato chips manufacturer. In this report, we will be analysing PepsiCo Inc.’s marketing strategie ...

Company overview and market analysis of BMW

Example essay. Published: 1st Jan 2015

The automobile industry has had a turbulent ride in the past few years due to economic conditions. Fierce competition and globalization has made manufacturers strive for their market shares. Customers ...

Company overview and market analysis of halfords

Example essay. Published: 1st Jan 2015

Halfords has been around in bicycle market for many decades now, with a sound financial position and growing market , it is regarded as a renowned brand in UK. Halfords has attain significant achievem ...

Company Overview Natures Secrets Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction I am R.H.F.Nuzla, a BABM student of Cardiff Metropolitan University. This assignment asks to critically evaluate the negative and positive influences of home and host country cultures on ...

Company overview of ben and jerrys

Example essay. Published: 1st Jan 2015

Ask a girl this question, “Who are the only two trustworthy men that will never let you down and will always be there when you need them?” – Ben & Jerry. No, Ben & Jerry ar ...

Company overview of Digicel

Example essay. Published: 4th May 2017

Digicel is a mobile phone network or telecommunications provider owned by Irishman Mr. Denis O’Brien. It currently operates in over twenty-six countries within the Caribbean and Central America ...

Company overview of IKEA

Example essay. Published: 1st Jan 2015

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer, recognised for its Scandinavian ...

Company overview of levi strauss and co

Example essay. Published: 1st Jan 2015

Levi Strauss & Co. says 
”Our corporate values are the foundation of our company and define who we are. They underlie how we compete in the marketplace and how we behave, our values a ...

Company overview of levis

Example essay. Published: 1st Jan 2015

Levi’s is a privately held clothing company known worldwide for its ‘Levis’ brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom o ...

Company overview of morrisons supermarket

Example essay. Published: 1st Jan 2015

Morrisons was established in the year 1899 by William Morrison in Bradford and taken over by Sir Ken Morrison, who took over operation and scaled up the company performance to becoming the fourth larg ...

Company overview of procter and gamble

Example essay. Published: 3rd May 2017

The company bought the rights to the word ‘Fairy’ and launched the first all-purpose soap in 1898. Fairy remains one of the best-known household product names to this day. In 1930, P& ...

Company overview of PROTON

Example essay. Published: 1st Jan 2015

PROTON is a Malaysian automobile manufacturer headquartered in Shah Alam, Selangor. Its name is a Malay acronym for Perusahaan Otomobil Nasional (English: National Automobile Enterprise). It was esta ...

Company overview of Srilankan airlines

Example essay. Published: 1st Jan 2015

There is a dominant change in Airlnaka in the air travel industry where as consumers are important into value chain. Lump sum of revenues flows from the air industry making it as the key generator of ...

Company overview of Tata Motors Limited

Example essay. Published: 5th May 2017

Tata Motors Limited was founded in 1945 and it is the most successful automobile manufacturing company in India. With Tata Group as its parent company and Ratan Tata as its CEO, Tata Motors has sold a ...

Company overview of unilever

Example essay. Published: 1st Jan 2015

Unilever is one of the fast moving consumer goods (FMNG) in the world. They offer a wide range of products in food, beverages, personal care products and many more. The success story of Unilever can b ...

Company overview: Astro All Asia Networks

Example essay. Published: 15th May 2017

Astro All Asia Networks is a Malaysia’s leading cross-media group with significance presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. The group encompasses of s ...

Company profile and market analysis of Rimmel

Example essay. Published: 1st Jan 2015

In 1834, “The House of Rimmel” was created by Eugene Rimmel in Regent Street London, UK. Rimmel is the most selling cosmetic brand known as Rimmel London. The company is now owned by Coty, ...

Company profile and SWOT analysis for Saravana stores

Example essay. Published: 1st Jan 2015

Saravana stores is a chain of retail stores located in the heart of Chennai, TamilNadu, India. It sells textiles, jewellery, vessels, leather goods and other wide range of products under one roof. It ...

Company Strategies Wm Morrison Supermarket Marketing Essay

Example essay. Published: 1st Jan 2015

Background of Wm Morrison supermarket PLC Wm Morrison Supermarket Plc is the UK`s 4th biggest retail super market founded in 1899. The company distributes goods, owning and operating around 120 superm ...

Companys Segmentation Target Market and Positioning

Example essay. Published: 1st Jan 2015

Market segmentation defined as a process of dividing a market into distinct group of consumers who have common characteristics, needs or behavior to selecting one or more segment to target with a dist ...

Comparative Analysis of Advertising and Sales Promotion

Example essay. Published: 1st Jan 2015

Comparative role of sales promotion and advertising to overturn brand loyalty taking into consideration its important constructs like brand credibility, brand preference and brand commitment has not b ...

Comparative analysis of BMW and TOYOTA

Example essay. Published: 1st Jan 2015

If you are looking for a used BMW, there is only one word you need to search for: Approved. With an Approved Used BMW, we take care of everything else: 12 month BMW Emergency Service cover in the UK a ...

Comparative Analysis Of Icici And PNB Marketing Essay

Example essay. Published: 1st Jan 2015

In financial services, people are primarily bothered about security of their funds and default risks. After the year 1969, the deposits of banks increased more than 80 times as a result of the nationa ...

Comparative Analysis of Marketing for Nikon

Example essay. Published: 10th Jan 2018

1. Introduction 1.1 Background With the remarkable improvement of people’s living standard, cameras have become necessities, and owing to their affordable price, many own cameras. Undoubtedly, c ...

Comparative Analysis of Nike and Adidas

Example essay. Published: 9th Oct 2017

Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The compa ...

Comparative Study Of Tesco Marketing Strategies And Activities Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract The study focuses the marketing strategies adopt by the TESCO and its comparison with other manufacturing, business and non-profit organizations. It also looks into linkages between the opera ...

Comparative Study of the Marketing Mix

Example essay. Published: 1st Jan 2015

ABSTRACT The research proposal that is going to be addressed is a “Comparative study of the marketing mix elements of price, place, promotion and product on the mid-range supermarkets SPAR and T ...

Compare The Aims And Objective Of Different Businesses Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction: In this task, I will be explaining what aims and objectives are and why they are relatively important to small and large organisations. A Mission Statement is a statement which consists ...

Compare Two Companies In The Retail Industry Marketing Essay

Example essay. Published: 1st Jan 2015

This report is in order to indicate the different performance of the two companies in the same business area. The analysis will be divided into both financial and non-financial parts. In the financial ...

Comparing alternative definitions of marketing

Example essay. Published: 18th Apr 2017

Marketing is the process of building consumer relation by promoting products and services obtaining reasonable profit as well as forecasting the future. In the process, consumer’s needs and requ ...

Comparing British Airways With Virgin Atlantic Airways

Example essay. Published: 1st Jan 2015

Marketing is everywhere.formally or informally ,people and organizations engage in a vast number of activities that we could call marketing.(Philip kotler 2009) The assignment focuses on analyzing sum ...

Comparing Costa and Starbucks

Example essay. Published: 18th Jul 2017

One of the biggest and fastest growing industries today is the coffee industry. This industry basically includes individual cafes, hotel cafes and retail chains. In this study, we shall be focusing on ...

Comparing Newspaper Vs Radio Advertisements

Example essay. Published: 2nd Oct 2017

Body shock Ltd. is a nationwide chain of fitness centers with giving many facilities for their customers in most major towns in the UK. The Company CEOs and HR management believe strongly in the role ...

Comparing performance of two retail companies

Example essay. Published: 1st Jan 2015

This report is in order to indicate the different performance of the two companies in the same business area. The analysis will be divided into both financial and non-financial parts. In the financial ...

Comparison Between Bsnl And Airtel Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction of BSNL Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector telecommunication company in India. Bharat Sanchar Nigam Ltd. formed in O ...

Comparison Between Coca Cola And Pepsi Marketing Essay

Example essay. Published: 1st Jan 2015

For over the past substantial number of years, the Coca-Cola and Pepsi companies have been the two leading and competing companies as far as the selling of beverages is concerned. In respect to this, ...

Comparison of Aldi and Lidl

Example essay. Published: 9th Jan 2018

ABSTRACT The price war among supermarkets does really benefit the customers in recession time. But the major discount supermarkets like Aldi and Lidl cannot get the all grip on the retail markets as t ...

Comparison of Business Model and Development

Example essay. Published: 9th Jan 2018

The growth and development in the field of information communication technology has more or less changed the buying preferences of consumers. Currently Tesco not only sells products through its physic ...

Comparison of Cadbury India and Cadbury UK

Example essay. Published: 31st May 2017

The Cadburys Inc has provided us a broader view of the chocolate category. The Cadbury chocolate is able to share with their market insights based on the unparalleled breadth of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world. ...

Comparison of Marketing Strategies in Banking Industry

Example essay. Published: 9th Jan 2018

1. Introduction There has been progress and advancement in the field of finance and business due to the widespread use of information technology. Banking Industry has proved that it is far ahead due t ...

Comparison of Nandos and KRR

Example essay. Published: 11th Jan 2018

KRR is a rotisserie chicken restaurant that was founded in 1991 by country music singer Kenny Rogers and former Kentucky CEO John Y. Brown, Jr. More consumers are concerned about the healthy lifestyle ...

Comparison of Traditional and Digital Marketing

Example essay. Published: 13th Oct 2021

A comparison of traditional marketing and digital marketing and the effectiveness of each of the strategies. ...

Compass Group: An Analysis

Example essay. Published: 15th May 2017

Introduction “Compass Group (Compass) is a foodservice organization, which provides food and vending services on its client’s premises. The group has operations in 90 countries worldwide. ...

Competetive analysis of Wine company

Example essay. Published: 1st Jan 2015

Mad housewife is a wine brand produced by Rainier Wine Company based in California (U.S.A). Rainier recognizes that wine should never threaten, nor make anyone think too hard about it, or even make s ...

Competing Organizations In The Same Industry

Example essay. Published: 8th May 2017

“There is no one best way to create strategy, nor is there one best form of organization. Quite different forms work well in particular contexts. It is believed that exploring a fuller variety s ...

Competition in the Automobile Industry

Example essay. Published: 26th May 2017

Although perfect competition cannot be possible as it is idealistic, but near to perfect competition industries do occur. We shall discuss the automobile industry in Pakistan. All those companies that ...

Competition in the footwear industry

Example essay. Published: 1st Jan 2015

The Footwear Industry is a mature industry; it consists of giant players like Nike, Reebok, & Puma on one hand and millions of small retailers in the unorganised sector on the other. This indust ...

Competition in the hotel industry

Example essay. Published: 17th May 2017

Hilton Hotels Corporation and Hyatt Hotels Corporation are global firms and operators of hotels, these two companies are in the same industry, hotel industry. Despite them being in the same industry a ...

Competition in the sportswear industry

Example essay. Published: 1st Jan 2015

This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. The article with the title, Competition comes to ...

Competitive advantage and the Dangote Group and MTN Nigeria

Example essay. Published: 1st Jan 2015

The efficiency and effectiveness of any firm is dependent on the activities of other companies, be it a competitor, a supplier of raw materials to the firm or the distributor of its finished goods. In ...

Competitive Advantage In The Banking Industry

Example essay. Published: 25th Apr 2017

Online banking is a self service technology that is used by customers of the bank to carry out in real time activities such as, payment of bills, check account balance and transfer funds. It is worthw ...

Competitive advantage of Dell and other technology companies

Example essay. Published: 1st Jan 2015

Dell’s competitive advantage is their direct customer focus and this has made the company one of the leading suppliers of technology and direct computer systems. Constant interaction with its c ...

Competitive Advantage Of Vodafone Over Other Telecom Players Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION A Company is said to have a competitive advantage if it can sustain a profit that exceeds the average of the industry .According to Michael Porter there are two basic types of competitive ...

Competitive Advantages Of Big Bazaar India Marketing Essay

Example essay. Published: 1st Jan 2015

Strategic Planning is the backbone of any organization. Failing to plan is equal to planning to fail. Strategic planning will lead the company into success and will make a company to be prepared for t ...

Competitive Advantages of Germany

Example essay. Published: 11th May 2017

Aerosil is a fumed silica product developed in 1942 by Degussa AG in Germany. The scientific name of fumed silica is Colloidial Silicon Dioxide. It is pure silicon dioxide, made from vaporized silicon ...

Competitive Advantages Over Spaghetti House In Hk Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract and aim By using “personal survey” questionnaire, 150-200 students of City University of Hong Kong will be asked, in order to find out the competitive advantage of Pizza hut and c ...

Competitive analysis between coke and pepsi

Example essay. Published: 1st Jan 2015

EXECUTIVE SUMMARY This project is an extensive research on the marketing strategies of the two Cola giants Pepsi and Coca Cola. It covers an extensive survey and depicts all graphs, fact and figures o ...

Competitive Analysis Of Porters Five Forces Model

Example essay. Published: 25th Apr 2017

1. Competitive Analysis of Porter’s Five-Forces Model Porter’s Five Forces model is a widely used approach to determine the strength of the competitive forces that will influence a compan ...

Competitive Analysis of the Global Toy Industry

Example essay. Published: 16th Jan 2018

Welcome to the colorful world of teddy bears, singing dolls, miniature pianos that play nursery rhymes, battery operated cars and stuffed dogs and rabbits that walk, talk and shake hands. In one word ...

Competitive Analysis: StarHub Singapore

Example essay. Published: 26th May 2017

A Competitive analysis on Singapore Consumers using StarHub Services compared to other telecommunication service providers available in Singapore. Analysis on Singapore’s well known telecommunic ...

Competitive and marketing analysis for a Gym

Example essay. Published: 1st Jan 2015

Optimize gym will be a private business. The reason it will be a private business is because it has benefits. The benefits are that the gym will have limited liabilities and will be separate the busin ...

Competitive Enviroment Of Mobilink Telenor

Example essay. Published: 27th Apr 2017

At the achievement of 100 million customers PTA has released interesting figures. A very obvious trend shows enormous growth of mobile density. Mobilink, Telenor and Ufone are currently giving each ot ...

Competitive Environment For Proton Company

Example essay. Published: 1st Jan 2015

The first Malaysia national car is PROTON. The main competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see approximately in Mal ...

Competitive Environment of the Motor Industry

Example essay. Published: 12th May 2017

In today’s modern society, owning a car to transport is no longer a distant issue with consumers worldwide. therefore business has a lot invested in the manufacturing sector and business vehicle ...

Competitive Las Vegas casino and resort environment

Example essay. Published: 1st Jan 2015

World’s one of the major and leading resorts and casino company, MGM Grand, owns and operates 24 points within USA. In addition to MGM Grand’s properties in Nevada, Michigan and Missipi; t ...

Competitive Positioning Of Nokia

Example essay. Published: 18th May 2017

INTRODUCTION Nokia Corporation is a brand for an international mobile phone manufacturing company. Nokia is one of the major dominant companies in the information technology industry, but as we all kn ...

Competitive pressure of the Taj hotel group

Example essay. Published: 11th May 2017

The mean of the study is to explore and understand the current competitive pressure of the Taj Hotel group facing in the overseas market. It also explains the study with the theory and the marketing s ...

Competitive Priorities Of Toyota Marketing Essay

Example essay. Published: 1st Jan 2015

In this assignment we will see the different philosophies, systems and approaches to the provision of quality and will also cover the Inventory Management, Supply Chain Management, and approaches of t ...

Competitive Rivalry in Indian Telecom Sector

Example essay. Published: 16th May 2017

Telecom industry in India has undergone a revolution in the recent years and is ranked second worldwide in terms of having the largest telecommunication network, after China. Projection by several lea ...

Competitive Strategies in UK Fast Food Industry

Example essay. Published: 1st Jan 2015

In last decade much has been discussed about the customer orientation, customer value management (CVM), customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric ...

Competitive strategies: British Airways

Example essay. Published: 10th May 2017

Key Messages In its Motto, BA commits to look after its customers as it says, “the world’s favourite airlines. We will take more care of you”. BA is known for its reliability, consistency, a ...

Competitor Analysis And Contemporary Trends Starbucks Marketing Essay

Example essay. Published: 1st Jan 2015

The following report is an external analysis of Starbucks with the main focus on competitor analysis and investigating the contemporary trends in the hospitality industry. The formal and extensive inv ...

Competitor Analysis of Hela Clothing

Example essay. Published: 1st Jan 2015

With the phasing out of the trouble times and difficult market conditions the Apparel Industry has become a challenging issue. The report comprises the recommendations how Hela can create new strategi ...

Competitor Analysis Of Nokia Mobile Phone Marketing Essay

Example essay. Published: 1st Jan 2015

The main purpose of this report is to analyses the competitor of Nokia mobile phone. The report comprises main competitor of Nokia such as Samsung, LG and Motorola. Then the report discusses strength ...

Competitor Analysis With Reference To Macro Factors Marketing Essay

Example essay. Published: 1st Jan 2015

Phase I of Puma’s long-term corporate development plan starts whereby the aim is to restructure the company and establish a solid financial footing. 1997 Phase II of PUMA’s long-term devel ...

Competitor Orientation The Customer Orientation Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing orientation is a marketing concept that how an organizations implemented it. Being customers led are less than being marketing orientated. Actually, being marketing orientated needs the full ...