Marketing Essays

The benefits and risks of celebrity endorsement

Example essay. Published: 1st Jan 2015

2.1 Introduction: This section aims at broadly reviewing the previously observed academic literatures in terms of the success and efficiency of advertisement and brands endorsed by celebrities. The ma ...

The Benetton Group And Shock Advertising

Example essay. Published: 21st Apr 2017

Shock advertising is a tactic which has been used by Benetton and other companies. This and other forms of advertising are employed to achieve advertising goals. There are multiple pros and cons of ...

The Best of India Restaurant: Analysis

Example essay. Published: 22nd May 2017

The “Best of India” Restaurant is one of the oldest Indian restaurants in the East London area which has been a family run business since the year (1989). Mr. Aowlad Miah is owner of this ...

The Birth Of Swatch Marketing Essay

Example essay. Published: 1st Jan 2015

Although the Swiss watch industry produced high quality watches containing jewels and hard stones, making it like any other well-crafted watch to be considered a financial investment. But because of t ...

The Biscuit Market In India

Example essay. Published: 16th May 2017

Biscuits have always been a favorite add-on to our snacks menu. Here in this report, I am going to analyze the biscuit market in India. The report includes different brands in the biscuit manufacturin ...

The Black Box Model Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer buying decision process describes the procedures when consumers to carefully evaluate the attributes of a product, brand or service and choose to purchase the products to meet a specific need ...

The Blue Ocean Strategy Simulation

Example essay. Published: 25th Apr 2017

Align the whole system of a company’s activities with its strategic choice of differentiation or low cost. They end up choosing either low cost or product differentiation to maintain their stake ...

The Blue Train Stakeholder Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

In modern business world travel and tourism is one most popular and competitive industries. The success of an organisation in this industry depends on the innovative services and creating satisfaction ...

The Body Shop Marketing Plan Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this paper is through analysis the current market environment to establish the marketing plan of The Body Shop in Hull to help it hold the competitively position during the spring of 20 ...

The Body Shop: An Analysis

Example essay. Published: 24th Apr 2017

The Company was first founded by Anita Roddick in March, 1976. Known as Anita Perella back then, she yearned for adventure as she had never travelled during her childhood. After training as a teacher ...

The Boeing Company Background Marketing Essay

Example essay. Published: 1st Jan 2015

Seeing its market leadership was taken by Airbus, Boeing tried to improve itself and gain advantage over its competitors. Instead of reduces costs and offers a lower price to catch customers, Boeing c ...

The Bottom Of The Pyramid

Example essay. Published: 1st Jan 2015

The Bottom of the Pyramid theory is one of the widely acclaimed theories of Marketing proposed by C. K. Prahalad through his book The Fortune at the Bottom of The Pyramid. The pyramid is India. The t ...

The Brand Image Of Godrej

Example essay. Published: 4th May 2017

Abstract Godrej is an age old brand in India; its one hundred year existence is a precedent of iron clad character in the minds of its loyal consumers. However the advent of new technology and competi ...

The Brand Image Of Nike Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction This introductory section imperatively focuses on the background of the study. This chapter also discusses the reasons that why this subject has been taken. This section begins with the b ...

The brand image of tata motors

Example essay. Published: 18th Apr 2017

1.1Research background The research study on brand image of Tata Motors is not new area but this topic has various concepts those can be defined as different topics itself for research purpose such as ...

The Brand Management Of Sony Marketing Essay

Example essay. Published: 1st Jan 2015

Founded on May 7, 1946 in Tokyo, Japan, one of the most successful technological corporations in the world: Sony was created under the two legendary men: the physicist Masaru Ibuka and the physicist A ...

The brand portfolio of the Unilever group

Example essay. Published: 1st Jan 2015

With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Our brand portfolio has made us leade ...

The Brand Preference Of Mobile Phone Marketing Essay

Example essay. Published: 1st Jan 2015

The overall mobile phone industry is based on many different companies and operators which are operating on the basis of their technological skills, distribution channel, market knowledge and brand na ...

The Branding Luxury Brand Valentino Marketing Essay

Example essay. Published: 1st Jan 2015

A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high qualit ...

The Brazilian Macro Environment Pestle Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Investment climate is the economical, institutional, policy, and regulatory environment in which firms operate. A PESTL analysis is an analysis of the external macro-environment that affects all firms ...

The Brita Products Company

Example essay. Published: 5th May 2017

Propose strategic and tactical market definitions for Brita filtered water products. Why is it important for Brita to understand this distinction in their market arena? How does your definition impact ...

The British Heart Foundation Organisation Marketing Essay

Example essay. Published: 1st Jan 2015

The British Heart Foundation is a not-for-profit organisation. We are the UK’s largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funde ...

The Broad Models Of Consumer Behaviour Marketing Essay

Example essay. Published: 1st Jan 2015

This chapter commences with a brief overview of the broad models of consumer behaviour and goes on to review literature and research on consumer brand behaviour, the relationship between self-concept ...

The Bugatti Veyron Branding Marketing Essay

Example essay. Published: 1st Jan 2015

Automobiles E. Bugatti was a French car manufacturer founded in 1909 in Molsheim, Alsace, as a manufacturer of high-performance automobiles by Italian-born Ettore Bugatti. Well known for the beauty of ...

The Bundu Khan Specialties Marketing Essay

Example essay. Published: 1st Jan 2015

Being the student of Operation management I am required to present term paper related to our subject. So for this purpose I choose BUNDU KHAN RESTRAURANT as my company , I have to gathered all inform ...

The business environment of HSBC

Example essay. Published: 24th Apr 2017

The most important intention of the report is to investigate the business environment of HSBC Holdings PLC. HSBC Holdings also is one of the market leaders in today’s banking world. HSBC head of ...

The Business Environment Of Mccormick And Company Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction This report is aimed at critically analysing the business environment of McCormick & Company, Inc., one of the largest sellers of spices, seasonings, and flavourings in the world. Th ...

The business environment of Radix Fried Chicken

Example essay. Published: 8th May 2017

The objectives of doing report is to study and understand the whole business environment better, to apply our knowledge of management of strategy in a real business environment by analysing the genera ...

The Business Environment Of Tata Motors In India

Example essay. Published: 10th May 2017

As emphasized by (Palmer and Hartley, 2006) the Macroenvironment of a company is composed of the External Determinants. This includes factors such as political, economical, social, technological, envi ...

The Business Information System In Toyota Marketing Essay

Example essay. Published: 1st Jan 2015

Toyota Motor Corporation, commonly known simply as Toyota and abbreviated as TMC, is a multinational corporation headquartered in Japan. The company was founded by Kiichiro Toyoda in 1937 as a spinoff ...

The Business Plan For Dates Fruits Marketing Essay

Example essay. Published: 1st Jan 2015

Our group of six students from Saudi Arabia is formed in order to sell date fruits. All the sale will take place inside College Lane and de havland. The major target will be near to the Key centre at ...

The Business Plan Of 643744 Company

Example essay. Published: 1st May 2017

This business plan provides to shareholders and customers an analysis and evaluation of the prospective marketing capability, product capability, and profitability of small computer industry-643744 Co ...

The Business Plan Of Dates Fruit

Example essay. Published: 10th May 2017

Our group of six students from Saudi Arabia is formed in order to sell date fruits at the university. We are going to sell only high quality dates. It is well-known, that dates are grown in the Arabia ...

The Business process of the Ferrero organization

Example essay. Published: 1st Jan 2015

Introduction For my Business Process module of the BA Business & Enterprise course I looked into several companies, some small and some large. However, still undecided on which company to pursue, ...

The Business Strategies Of Tesco And Asda Marketing Essay

Example essay. Published: 1st Jan 2015

Porters Five Forces: Named after Michael E. Porter this model identifies and analyses five competitive forces that helps in determination of an organisations strengths and weaknesses. These forces inc ...

The Business Strategy Game: A Reflection

Example essay. Published: 4th May 2017

The Business Strategy Game is a hands on learning exercise that will give The Students valuable decision-making practice and develop powers of business judgment. The Strategy Business Game learned al ...

The business strategy of asian paints

Example essay. Published: 1st Jan 2015

The business strategy of AP has been on the basis of acquiring a series of short-term competitive advantages by adopting measures that raised the Cost of doing business for all its competitors by rais ...

The Business: Indian Restaurant

Example essay. Published: 28th Apr 2017

Similar Characteristics: The purpose of segmentation on similar characteristics is that the place where the restaurant is located there is a large number of Indian residents, to attract more and more ...

The Buyer Decision Process Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer behavior is an enigma for marketers all over the world. Countless number of strategies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certa ...

The Buying Decision Process Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this study is to understand the factors of advertisement on consumer behaviour. This study of consumers help firms and organizations improve their marketing strategies by understandin ...

The Cafe Industry Life Cycle Model

Example essay. Published: 12th May 2017

This paper presents a case study on a review of the Cafe Industry Life Cycle model, assessing its value and as a guide to developing strategy, and analyse the industry. One of the best known and most ...

The California Happy Cows | Analysis

Example essay. Published: 9th May 2017

The California Happy Cows have impacted the consumers all over the globe. Producers aim to produce great products that come from California cows that live in the highland of California. The highlands ...

The Cambridge Software Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler, a new Lotus-1, 2, 3 compatible modeling software product. Software Market Research Group cooperating wi ...

The Canadian Tire Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

The Canadian Tire Corporation was officially founded in 1922. The company grew its network into the fastest growing industries like general merchandise, retail stores, gas stations, financial services ...

The Case Of Chatime Marketing Essay

Example essay. Published: 1st Jan 2015

My aim for this assignment is to study the success of Chatime and what else they can do to be better, the brand Chatime has become sort of the Starbucks and Coffee Bean & Tea Leaf. My research qu ...

The Case of Chilli Pepper Value Chain

Example essay. Published: 1st Jan 2015

With the emergence of globalization and internationalization of trade, development agencies in development cooperation increasingly aim at a sustainable, growth-oriented integration of developing coun ...

The Case Of Taco Bell Marketing Essay

Example essay. Published: 1st Jan 2015

An example of the service strategy used by the service managers and the challenges they face in the fast food industry using Schmenner’s Service Process Matrix Introduction Service is an intangi ...

The Case Study Of Dunkin Donuts Marketing Essay

Example essay. Published: 1st Jan 2015

For more than 50 years, Dunkin Donuts has offered customers throughout the United States and around the world, a consistent experience – the same donuts, the same coffee, the same store décor & ...

The Case Study Of Panasonic Marketing Essay

Example essay. Published: 1st Jan 2015

The Electronic industry is highly competitive in worldwide. Companies use different types of corporate strategies and marketing strategies to improve organizational business performances. Business per ...

The case study of wal-mart

Example essay. Published: 1st Jan 2015

1. Introduction 1.1 Reason for choosing the topic According to the section A, the three psychometric test results can help the author better realize her learning style, personality and preferred team ...

The Case Study Of Watch Brand Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction There are many ways to attract consumers to purchase products, for example, price, advertising, word of mouth, branding, etc. However, before attracting customers to consume, the importan ...

The Cases Of Mcdonalds And Ikea Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction When operating with international marketing, a central issue to consider is whether the marketing mix or the product should be standardised or adapted to local markets. This question is l ...

The Celebrity Effect in Fast Fashion Industry

Example essay. Published: 1st Jan 2015

With the increasingly fierce market competition in fashion industry, celebrity effect as a marketing tool has become increasingly popular for the fashion brand. According to some analysis in United St ...

The Challenges And Recommendations For Fiat In India Marketing Essay

Example essay. Published: 1st Jan 2015

The objective of writing this report is to describe the opportunities, challenges, solutions to the challenges and recommendations for Fiat in India. In July 2006 , a memorandum of understanding was s ...

The Challenges Faced By Suzuki Motors

Example essay. Published: 4th May 2017

This project helps us in understanding the business environment of an organisation and what factors describe or design the working environment of an organisation. In this project, we are aiming to ev ...

The Challenges For Cosmetics Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Cosmetic industry has gained important command in the global market since the last few decades. The industry has become quite lucrative since then. One of the world-renowned companies in the industry ...

The Challenges Of Food Tourism In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

Malaysia is a haven for delicious food and boosts many local delicacies (Fabulous Food 1 Malaysia, 2010). Thus, food can play a major role in attracting both domestic and international tourists to com ...

The Changing Business Environment Of Nike Marketing Essay

Example essay. Published: 1st Jan 2015

Change as we see around was always there in our environment and in our ecosystem. This is a way how the old things evolve and new products are developed. What has changed with time and development of ...

The Changing Business Environment Of Sainsbury Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION Sainsbury is a third largest food retailer in the United Kingdom. Sainsbury was founded in 1869 by John James Sainsbury and his wife Mary Ann in London, England and grew rapidly during th ...

The Changing Business Environment Of Samsung Marketing Essay

Example essay. Published: 1st Jan 2015

This is summary for “Changing Business Environment of Samsung over last Five Year” which will give an idea about why it is important for any Trading or Manufacturing organization to unders ...

The Changing Business Environment Of Vodafone Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this paper is to understand changes made by Vodafone to achieve great success using the depth and applying business environmental theory. I have applying qualitative research method for ...

The Changing Retail Environment

Example essay. Published: 24th Apr 2017

In this essay I am going to critically examine the changing retail environment to assess why in recent times some UK high street retailers have failed while others have succeeded. I will discuss and e ...

The Chevrolet Case Study In India Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction: Marketing is an integrated interactive methodology of planning, processing and practising the entire chain of advertising, awareness, pricing, promotion, distribution and selling of any ...

The Chocolate Industry In India

Example essay. Published: 2nd May 2017

Introduction This assignment deals with the organization whose current main product is at maturity stage in the market life cycle and its sales have been reduced, to sustain its market share the organ ...

The Chocolate Market In India

Example essay. Published: 9th May 2017

This is a brief report regarding Cadbury’s organization covering all its segments in the market. It starts with an introduction about chocolate market in India followed by a brief about Cadbury& ...

The Classification Of Fruits Marketing Essay

Example essay. Published: 1st Jan 2015

The literature review carried out on this research contains information and data from different sources. Since there was very few numbers of literatures available on this topic locally, most of the in ...

The Coca Cola Branding And Packaging

Example essay. Published: 21st Apr 2017

Present customer encouragement strategies may differ to a great extent, but the closing stages objective is for all time the same: encourage a client to create a purchase. Two of the most accepted str ...

The Coca Cola Company Company Recommendations

Example essay. Published: 1st Jan 2015

Coca-Cola was formulated in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold it at drug store soda fountains as a “potion for mental and physical disorders.” In 1891, Asa ...

The Coca Cola Company In Nepal

Example essay. Published: 17th May 2017

The market of carbonate in the UK is normally dominated by relatively few companies. These are, in the main, subsidiaries of global corporation such as the Coca Cola Company and Pepsi CO. Moreover, Co ...

The Coca Cola Company Marketing Essay

Example essay. Published: 1st Jan 2015

1.1 An overview of the company: The Coca-Cola Company (TCCC) is the world’s largest manufacturer, licensor and distributor of non alcoholic beverages with over 500 brands worldwide. TCCC is a ...

The Coconut Industry In Sri Lanka

Example essay. Published: 8th May 2017

In Sri Lanka, about 25% of the total land is use for the coconut farming. Sri Lanka is the second largest land user for coconut. As a major beneficial harvest in the country, the coconut industry prov ...

The Coffee Bean & Tea Leaf

Example essay. Published: 1st Jan 2015

Introduction Background The Coffee Bean & Tea Leaf ® is a coffee chain company that produces Californian-based coffee. The company was founded by 2 people, Mona and Herbert Hyman. The company fi ...

The Coffee Bean And Tea Leaf | Analysis

Example essay. Published: 18th May 2017

The Coffee Bean and Tea Leaf (S) Pte Ltd , is a family-run coffee and tea company that has since grown into one of the largest privately- owned coffee company in the world. The Coffee Bean & Tea ...

The Communication Objective Of Starbucks

Example essay. Published: 9th May 2017

In setting the communication objective of Starbucks are playing important that are advertising and other integration marketing communication tools. Which is applying to present the business to solve t ...

The Company And External And Internal Environment Factors

Example essay. Published: 25th Apr 2017

Abstract Coffee plays a significant role within the context of beverage. Coffee was a staple product of the Union soldier’s diets with an allotment of £ 36 of beans for every soldier during the ...

The Company Background And History Of Coca Cola Marketing Essay

Example essay. Published: 1st Jan 2015

“The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944 ...

The Company Bharti Airtel

Example essay. Published: 18th May 2017

Bharti Enterprises is one of India 's leading business groups with interests in telecom, agri business, insurance and retail. Bharti has been a pioneering force in the telecom sector with many fi ...

The Company Microenvironment To Six Different Environments Marketing Essay

Example essay. Published: 1st Jan 2015

Levi Strauss and Co. (LSandCO) is a well known privately held clothing company. It was founded in 1853 by Levi Strauss in United States. It is currently one of the world’s largest brand-name a ...

The Companys Marketing Mix Factors

Example essay. Published: 21st Apr 2017

You are required to select either a private or public limited company operating in any business sector. In your capacity as a new marketing manager, address the following issues. My chosen company for ...

The Comparison Wal Mart And Target Corporation

Example essay. Published: 1st Jan 2015

The two companies our team chose to research are Target and Wal-Mart. We chose these two companies because they are prosperous companies where most Americans shop regularly. Even with this economy, ...

The Compass Group Is The World S Leading Foodservice Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction This work is about The Compass Group. The Compass Group is the world’s leading foodservice company. The company is specialised in providing food, vending and retailed services in 98 ...

The competition between Coca Cola and Pepsi

Example essay. Published: 1st Jan 2015

An industry analysis by Porters Five Forces reveals that the soft drink industry has historically been favorable for positive profitability, as exemplified by Pepsi and Cokes financial outcomes. Soft ...

The Competition In Terms Of Porters Five Forces Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction If We look back to the last century, the main competitors in the camera and film industry are Canon, Ricoh, Konica. However, as early as the year 1969 when the CCD was invented in Bell L ...

The Competitive Landscape In The Banking Industry Marketing Essay

Example essay. Published: 1st Jan 2015

We are living in the 21st century, everything is revolving around the internet and technology, and its all about embracing the convergence. This explosion of the internet and technology has impacted o ...

The Competitiveness In The Food Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Melville, N. et al. (2004) defined the value of information technology in the organizations as “the organizational performance impacts of information technology at both the intermediate process ...

The competitiveness of pharmaceutical industry in Saudi Arabia

Example essay. Published: 1st Jan 2015

The aim of this paper is to describe and analyze the competitiveness of the pharmaceutical industry in Saudi Arabia, what new companies need to consider before entering this market and evaluation of s ...

The Competitiveness Of The Nigerian Rice Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction and Background Rice is a very important food crop that is consumed globally, it is an ancient crop that is consumed as healthy and staple food by more than half of the world population. ...

The Concept Of Atmosphere In Retail Store Marketing Essay

Example essay. Published: 1st Jan 2015

The importance of atmosphere in retail context has for long been recognized both among practitioners and researchers. This paper provides a systematic overview of the concept of atmosphere, dimensions ...

The Concept Of Brand Image Marketing Essay

Example essay. Published: 1st Jan 2015

The concept of brand image appeared in the 1950s and since that time it has become a common topic of research in the consumer behavior field. Numerous studies of brand image have been reported and the ...

The Concept Of Ethical Consumption Marketing Essay

Example essay. Published: 1st Jan 2015

To present the concept of Ethical Consumption it needs to be acknowledging what is ethics and consumption. Ethic is a set of norms, principles or values that guide people’s behaviour (Sherwin 19 ...

The Concept Of Food And Beverage Service Quality Marketing Essay

Example essay. Published: 1st Jan 2015

Food and beverage service is a complex and painstaking work, the waiter serving the people rather than materials. Food and beverage products are only intermediary contact restaurants and customer. The ...

The Concept Of Green Marketing

Example essay. Published: 16th May 2017

Green marketing the term and the concept in recent times has been widely used in the marketing discipline to describe the promotion of green activities in companies. Green marketing is: “the hol ...

The Concept Of Market Segmentation Marketing Essay

Example essay. Published: 1st Jan 2015

Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the ...

The Concept of Product Life Cycle

Example essay. Published: 8th May 2017

All products and services have certain life cycles. The life cycle of a product, also known as PLC, is a model that illustrates the six different stages that a product/service will go through. The PLC shows the life of a product from its conception to its final withdrawal and each phase has its own characteristics and varies in length depending on the product/service. ...

The concept of relationship marketing

Example essay. Published: 1st Jan 2015

Relationship Marketing is a concept that is developed based on identifying customer needs. The Organization will identify the needs of the customers and develop every activity based on such needs. The ...

The concept of segmentation and its process

Example essay. Published: 1st Jan 2015

Market segmentation is a strategy that involves dividing a larger market into subsets of customers who have common needs and applications for the goods and services offered in the market. The concept ...

The concept of self reference criterion

Example essay. Published: 8th May 2017

SRC- the unconcious reference to one’s own culture values in comparison to other cultures, SRC-if we talk about in basic terms then SRC means to forget about self like if a company is going to s ...

The Concept Of Starbucks Marketing Essay

Example essay. Published: 1st Jan 2015

Starbucks places the customer and the service delivered to the customer above everything else. Even though Starbucks is a retail coffee store, the value proposition is not about the coffee exclusively ...

The Concept of the Digital Marketing

Example essay. Published: 1st Jan 2015

Digital marketing is the very innovative and novel concept in the 21st century. Through this form of media products and services are promoted with the use of database-driven online distribution channe ...

The concept of the indian premier league

Example essay. Published: 1st Jan 2015

Abstract: The project I have chosen is IPL Indian Premier League. The concept of premier league was initiated by Lalit Modi who was the chairman of IPL. Cricket and its association with the Indian emo ...