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Footwear Retail Business Strategy Marketing

Paper Type: Free Essay Subject: Marketing
Wordcount: 1435 words Published: 1st Jan 2015

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This report analyse in which shoes online site could be promoted. Footwear retail business is a competitive field. According for the annually quantities of trade survey conducted, shoe retail sales of 21,627 billion in 2003 in the United States than 28,457 shoe stores through the country. The segmentation of the retail footwear industry is in its entire products of children shoes, men shoes, women shoes, and sport shoes. Both men and women’s expense market segment.

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Consider revising, men’s shoes more expensive than women’s shoes. On the other hand, demand driven demographics shoes price, income, weather, fashion trends, target market, and economic factors are powerful competition in industry. There are a number of established players in the footwear industry with established position of market, brand and reputation. Mal often house several shoe stores, a major player. The main players in this

industries have many retail outlets across the US, while the smaller players are

generally owned and operated independently in one or two locations.

Competitor also came from the department store with comfortable shoes. Internet is

also emerging as a source of competitor; more consumers become more comfortable shopping online shoes. Focus of this project is to test two of the biggest shoes store specialty retailer stores in the United States.

I would like to explain further on marketing plan. In my understandings, it outlines the specific actions on how to attract customer’s interests and persuade them to buy online products offered and promoted through online site. This is one of the marketing plans that implement the strategy to provide potential benefits through these sites.

Promoting the online and offline is Differentiate that online advertise is something which can make a political contribution on the internet whereas offline advertise is where doing it through a person, by phone or via mail. Here i would like to share various types of online advertising and offline advertising and other strategies of marketing.

Ecommerce can help in many ways a special shoe to improve profitability and productivity of the company’s products and services.

Marketing activities

Marketing activities include everything needed to get a product off the drawing board and into the hands of the client. The extensive field of marketing includes activities such as:

Designing the product so it will be required for customers by using the tools such as marketing review and prices.

Promote the products so people will know about it by using tools such as advertising and marketing communications public relation.

Pricing, and let potential customers know about your product and making it available to them.

These are some of ways in which special shoes to improve their corporate image, service and products. Below is a mixture of the following marketing activities.

Grow the portfolio

If just getting started, popular blogs and non-profit organizations may be willing to publish your article to contact customer first.

Contribute articles to blogs and Web sites

Help customers get published by proposing an article that would benefit the audience without any sales talk.

Media Advertising

Any form of paid advertising is non personal presentation and promotion of ideas, goods or services identified by the sponsor. Advertising media including television, radio, newspaper and magazines. Brand equity from the perspective television advertisements showing the product attributes and customer benefits.

Online Advertising

Marketers can promote their products through online advertising own sites development. And low cost website and contain lots information about the products. Websites should be updated frequently and offers information tailored as much as possible, especially for existing customers.

Place Advertising

Where the advertised are also called out ads that capture the houses outside the traditional media advertising, Place advertisements including billboards and posters, and movie product placement, the national airlines. Billboards is a very effective means of advertising. Many marketers pay for their product placement in television programs. Placing the product can be combined with a special promotion to mark publish entertainment tie-ins.

Social networking

Communicated with people on social networks from receiving any invitation. Was not about the number of relationship, but the quality.


Brand let your potential customers know they exist.

Positively affect the perception of the brand.

People do not know why they need the product or service.

Referring to name of business product or service. The sign will usually also have a logo or design or some related with.

Lead generation (acquiring prospects which turn into customers)

Make a positive impact on customer loyalty of your customer longer.

Up-sell/Cross-sell to existing customers (resulting in more profits from customers by selling the next thing in the product/service piping).

Visitor information

Most guests have added facilities to track the number of visitors who have visited the website. Most of them allow us to see the page they see and the attractiveness of the website is the common:

Three well-known guest tracker information.

Opentracker (website: http//www.opentracker.net/)

This shows activity interactive visitors in real time. This is a list of online and click visitor recently to your website. Represented everyone as icons. By clicking on the icon you will see the full clickstream of visitors through your site, dating back to record their first visit.

Webstats PRO (website: http//www. webstartspro.com)

Understand how consumers use your website is key to managing and improving conversions on your website. This website provides complete analysis of e-business leaders intelligience accurate, and timely insights about the effectiveness of their web efforts, thereby helping them increase sales, reduce marketing costs and provides a level of service to customers and partner, elogic specializes the demand for web solutions company and market analysis for SMEs.

Webstats BASIC (website: http//www. webstatsBASIC.com)

Having a realiable, time website traffic tracking real important if their want to implement and maintain a successful online business. Webstats is website statistics package accurate, timely and insights about who visited your website. Webstats BASIC package is ideal for small website solution free website statistics.

Introduction of chiropody advice

The most important thing to be include is foot care advice. Foot care advice is a service that can be offered to customers. This service can provide advices to clients on issues such as:

Achilles Tendonitis 

Ankle Pain

Arch Pain 

Arthritic Feet  

Athlete’s Foot 

Burning Feet

Corns and Calluses


Cracked Heels

Foot Blisters

Foot Neuropathy 

Flat Feet 

Foot Ulcers

General Knee Pain

Hammer Toes

Treatment with foot care advice, it shows that special shoes are not concerned with the sale of services or products, Foot care is often overlooked when we consider health and safety. at work is seen as trivial and insignificant compared to other security issues.

Promoting a website is an important to offline marketing campaigns. There are a lot of potential customers who do not know the way to use the internet competently. Some people get confused just look at the search engine results page after searching product and service. Others are just ordinary users will navigate the web just by clicking a link on the screen, the address of a website directly into the address bar.


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