Marketing Essays
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Marketing Essays & Related Services
Impact of Motivational Tools on Performance
Example essay. Published: 15 January 2018
INTRODUCTION Motivation plays a critical role in achieving goals and business objectives and is equally important for companies that work in a team-based environment or in a workplace comprised of wor…
Features of a Successful Brand
Example essay. Published: 15 January 2018
The word “brand” is derived from the Old Norse brandr, meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. A brand is t…
Louis Vuitton and Gucci: Marketing Mix
Example essay. Published: 15 January 2018
Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (1821-1892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened…
Marketing Strategy of Mercedes and BMW
Example essay. Published: 15 January 2018
What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The lan…
Ethical Marketing Strategies in the Pharmaceutical Industry
Example essay. Published: 15 January 2018
Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing generally results in a more socially responsible and culturally sensitive business communi…
Total Quality Management (TQM) at McDonalds
Example essay. Published: 15 January 2018
Executive Summary The purpose of this assignment to elaborate about Total Quality Management based on how it implements and how it impacts on an organization. For this assignment I have selected McDon…
Failures of Transactional Marketing: An Analysis
Example essay. Published: 15 January 2018
A. R. Lacey (1996), in Dictionary of Philosophy explains paradigm as “a shared assumption or an accepted theory which governs the outlook of an epoch and its approach to scientific problems R…
Factors Influencing Brand Loyalty Among Notebook Users
Example essay. Published: 15 January 2018
In this new era of globalization, the rapid development of the technology is growing so fast and more challenge to manufacturers or marketers. A huge number brand of notebook was in the market and mor…
Sainsburys Opportunities for Expansion: Analysis
Example essay. Published: 12 January 2018
1. Introduction The aim of this report is to analysis the accessibility and strategies for Sainsbury’s to entry India retailer market. Based on findings, the report employs Dunning OLI theory an…
Indian Tobacco Company Analysis
Example essay. Published: 12 January 2018
Indian Tobacco Company ITC Limited, a Rs. 8000-crore Indian conglomerate, and a market leader in the tobacco industry has been strategically diversifying into other related and unrelated businesses si…
Consumer Buying Behaviour In Textile Retailing
Example essay. Published: 12 January 2018
Consumer behaviour is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two pred…
Impact Of External Influences on Consumer-Decision Making
Example essay. Published: 12 January 2018
Consumer behaviour is a steady ambiguity and even though there has been some achievements in planning consumers’ behaviours, sometimes we just don’t know how things going on and how some f…
Marketing Analysis Of Singapore Airlines
Example essay. Published: 12 January 2018
The airline industry is one of the fast growing industries in the world irrespective of its criticism. The genesis of aviation in 1909 was by the Wright brothers who flew their first successful flight…
Energy Drink Market Analysis
Example essay. Published: 12 January 2018
Introduction Background of the energy drink market Currently, the beverages industry shows a strong growth, and the energy drinks industry particularly expects further growth in the near future. Caffe…
Local, National, Private and Global Brand Differences
Example essay. Published: 12 January 2018
Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create …
Marketing Plan for Launching a Chocolate Brand India
Example essay. Published: 12 January 2018
India is on the move and so are the markets in India. Apart from economic changes. India is also facing social changes like changes in life style, hobbies etc. New fashions, Advertisements holidays, e…
Analysis of the Australian Fashion Industry
Example essay. Published: 12 January 2018
Australian Fashion Well known Australian designers Lisa Ho, Collette Dinnigan, Sass & Bide, Ksubi, Jayson Brunsdon, Leona Edmiston and Kit Willow are taking the world by storm and expanding into …
Coca Cola Entry Methods and Strategy Analysis
Example essay. Published: 12 January 2018
Introduction Since the Coca-Cola was formulated by pharmacist Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia in the U.S., passing by 140 years it became the world’s large…
Importance of Customer Satisfaction
Example essay. Published: 12 January 2018
Customer Service Introduction According to Hansemark and Albinsson(2004), satisfaction is an overall customer attitude towards a service provider, or an emotional reaction to the difference between wh…
BIC Cello Pens Company Analysis
Example essay. Published: 12 January 2018
CELLO WRITING INTRUMENT & CONT. PVT. LTD A Quote by me For th All Mighty PEN: “This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one wh…
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